Challenges in service marketing

Share on Facebook Service firms face different challenges than companies that market physical products. Service firms are marketing something intangible that the customer cannot experience until the firm has delivered it. While some aspects of service marketing are similar to those of product marketing, the service sector needs to place special emphasis on adding value, differentiation and specialization. Value A service firm must demonstrate value to customers and prospects.

Challenges in service marketing

Vinish Parikh December 4, Service marketing involves marketing of the service provided by the company to the customers; it is perhaps the most challenging task as far as any company is concerned because of the various challenges which are there in the service marketing.

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Hence when the company advertises about soap then the customer can go to market and see the product before buying the product but as far as services are concerned customer will first avail the service and then he or she will give feedback, hence customer will not avail the service until he or she is fully convinced of the service which can be done only through proper service marketing.

In the case of products, they are homogeneous which in turn results in no difference in the quality of the product so for example in the case of BMW cars a particular model will be same for all consumers or Pepsi bottle will taste same for all the consumers.

Hence for example in case of banks schedule of charges for saving account holders is different while schedule of charges for current account holders is different for various services offered by the banks, similarly in case of restaurants the menu of AC dining hall will be different while that of normal dining hall will be different or charges for birthday party will be different as compared to business conference or meeting.

Challenges in service marketing

Another challenge in case of service marketing is the people or workforce of the company because in case of products people do not play major part while in case of services it is the workforce which is the face of service marketing as whether customer is satisfied or not is completely dependent on the person providing the service to the customer.

So for example if in the bank you go to person A who speaks softly and cordially then your experience at the bank will be good one and you will say good things about the bank whereas in the same bank if you go to person B who is arrogant then your experience in the same bank will be that of hatred towards the bank.

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As one can see from the above that service marketing is full of challenges and that is the reason why the company should prepare a different strategy for service marketing rather than replicating the strategy used for product marketing.January 17, The Biggest Email Marketing Challenges of [0 By Chad S.

WhiteMarketers want their email marketing channels to achieve their full .

Challenges in service marketing

Jun 27,  · Services marketing helps service providers develop the right market, create brand awareness, and generate leads in situations where consumers might not otherwise realize that the company does and. As a marketer, you always want to ensure your opinions, strategic insights, and tactical activities are well supported by data.


With this in mind, we’d like to share with you the content marketing related research and data points that Curata looks to on a regular basis, including our own annual content marketing staffing and tactics study with 1,+ marketers.

Published: Mon, 5 Dec In the service industry, definitions of service quality tend to focus on meeting customers needs and requirements and how well the service delivered meets their expectations (Lewis and Booms ).

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3 Challenges in Service Marketing | UT Tyler Online