Luxury hotel internet marketing case studies

A site survey before installation can help minimise these issues.

Luxury hotel internet marketing case studies

Paid Search 10 of 50 using Probably the most fundamental digital marketing tactic out there, paid search or pay-per-click PPC advertising is the fastest and easiest to measure technique.

Case Studies | Green Hotelier

Despite being one of the most effective advertising methods, only 10 of the 50 luxury hotels we analyzed were implementing some form of a paid search campaign. Paid search is such a fundamental step to any digital marketing strategy for a very simple reason - when people are using a search engine they are further along in the buying process than someone who is just browsing the web and sees a native in-content advertisement.

Consider the Ranch at Rock Creek, an all-inclusive luxury ranch nestled in the mountains of Montana. Organic Search 50 of 50 using While Search Engine Optimization SEO was once the most fundamental digital marketing tactic and most loudly trumpeted by marketers, Google the highest trafficked website in the world is making it harder and harder for marketers to affect and measure where they rank on the search engine.

Why is SEO losing its foothold? Quite the opposite really. So what can you do? Make sure your website is designed to be indexed easily by the search engines straying away from things like Flashwork on your brand continually, and write really relevant content on a regular basis to keep the search engines coming back we will touch more on this later on.

The best SEO work you can do is to build your brand.

Luxury hotel internet marketing case studies

Social Media 48 of 50 using Prompt and courteous responses - just like the ones at your front desk - are vital to building relationships with affluent travelers.

Little Palm Island, a luxury resort in Florida, makes it a priority to ask their followers about their personal getaway experiences while The Pierre, a Taj Hotel in New York City, is known for assisting guests with reservations through Twitter and Facebook.

Both tactics show travelers that the hotel is paying attention to them, whether they have previously stayed at the hotel or are planning a visit in the future. According to a report by Business Insider, the average American spends about 37 minutes each day on social media, which is longer than all other internet activities.

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Only 28 hotels out of 50 chose to utilize Pinterest, while just 21 have an Instagram account. The most engaging hotels post between times each day on Facebook, usually accompanied by a relevant image. Tweeting several times a day is not an uncommon practice, but posting a photo on Instagram may only occur every few days.

Whichever platform is used, travelers are more likely to be engaged when they see regular and relevant updates. Remember, social media is community building and is just as much about the people conversing as it is about the ones that are listening in. Website These next two sections relate specifically to key aspects of any independent luxury hotel website.

While there are many facets to building a truly great website such as visual design, user experience, conversion optimization, etc.

Luxury hotel internet marketing case studies

Think of it as a four column newspaper that when viewed on a mobile device all four columns are stacked on top of each other to form one long column, and when you view it on your desktop, the columns are side by side. Fresh Content 15 of 50 using Posting quality content on a regular basis is not only important for your potential guests to get a sense of the area, events and local attractions, it is also crucial for search engines.

More and more travelers are looking to get a local experience when they stay at a hotel and to not just dine at the nearest chain restaurant or visit the local tourist traps. Search engines value regularly updated and relevant content and consider websites with great content more relevant to search queries than others.

Out of the 50 hotels we looked at, only 15 of them operate a blog, sharing content related to food, hotel events, fitness, music, weddings, outdoor activities, wildlife, holidays, and local happenings. The most active ones post about times per month, which is plenty.

Think quality over quantity. A few more things we noticed from the luxury hotels we analyzed: Email Marketing 43 of 50 using Out of the hotels we looked at, all but seven included an email or newsletter signup on their website.

We signed up for a few of them to get a sense for the type of content the hotels were sharing with their subscribers.Case studies- review Case study Malakai and Abbie are very excited about their new website and the opportunity to sell merchandise online.

However, it seems that every day they hear of an attack where credit card information has been stolen; disgruntled employees have shared passwords and made customer data vulnerable.

With sales and marketing moving at lightening speed, the most successful hoteliers are the most well-informed hoteliers. After all, the hotel and meetings industry is constantly re-inventing itself with new technology and trends. Using of professional management techniques to maintain hospitality which include housekeeping, marketing, accounting, food and beverage management.

Related Journals of Hotel Management Decision Sciences, Journal of Service Management, Economic Inquiry, Journal of Management Inquiry, Journal of Economics and Management Strategy, Organization. The explosive popularity of the Internet and social media in recent years has completely revolutionized hotel marketing and the customer journey in the tourism industries.

In fact, 63 % of leisure tourists and 69 % of tourists on business use the Internet to plan their trips. The subject of this case study is the social media campaign of a luxury hotel.

The hotel’s marketing department had both communication and commercial objectives. Nevertheless this campaign’s main goal was to affect the online reputation of the hotel. The marketing kit will be customized towards pleasure travelers and business travelers by having separate sets of images, lists of services, case studies, and testimonials.

The virtual tour will also be customized towards pleasure or business travel based on the interest of the prospect.

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